Oral-B has built a smart toothbrush that hopes to use artificial intelligence to improve the hygiene of its users.
The brush connects via Bluetooth to a smartphone app and uses artificial intelligence and a combination of sensors to know where you are brushing and how to improve your technique.
Dubbed the Genius X, it can provide customers with precise data as to which teeth are being neglected and when you are pushing down too hard.
Prototypes were unveiled at Mobile World Congress in Barcelona and pricing has yet to be announced.
It was featured at the technology showcase alongside a range of developments in 5G and foldable phones.
MailOnline got the opportunity to get hands-on with the device and its accompanying app.
The gyroscopes and accelerometers inside the toothbrush allow it to detect subtle changes in the toothbrushes location.
‘Every patient is unique, that is why we are looking for solutions that adapt to the individual. Oral-B gives patients an excellent and personalised brushing experience, without having to change the way they brush to achieve their best oral health result.
‘This makes it a real breakthrough’, says Professor Ralf Rössler from the University for Digital Technologies in Dentistry and Medicine in Luxembourg.
Its predecessor, the Genius, required a mount to be fitted to the mirror and needed the user to record their motions.
This clunky approach has now been replace with a more streamlined and easier to use option which means the phone need not even be in the same room.
Oral-B’s app allows for a the user to keep track of their brushing habits, scores their hygiene and even allows users to win awards thoughts in-built gameification.
Many attempts to gameify tedious daily chores have fallen short of the mark – either in appeal, aesthetics or through software limitations.
MailOnline had the opportunity to trial it, however, and found it smooth and intuitive – likely a draw for the customers who will be buying the expensive bit of dental kit.
No pricing has been released ahead of a global roll-out later this year but the original Genius retailed in excess of £200 ($260).
Despite the hefty cost that comes with the smart brushes, the market for ever more complex appliances remains rich.
Oral-B revealed more than six million of the Genius toothbrushes have been sold and says it plans to continue creating ever more intelligent brushes.
The firm has been involved in a bevy of research which found oral care is directly linked to the well-being of the person as a whole.
It is hoping to expand on this in future and be able to track and measure their saliva for telltale markers of physical health.
At its MWC booth in Barcelona Oral-B revealed a concept smart mirror which, it emphasised, is not a prototype or a vision of its future.
However, it does offer an intriguing glimpse into what pursing this technology could offer.
It poses the possibility that biometric scans, doctors information and saliva analysis may one day be rolled into one interactive tool to improve our general health.